---
title: "Beyond the Track: How Brands Win in Formula 1 "
description: Explore the cultural intelligence behind F1 fandom and how brands like Mastercard and LEGO are winning big off the track. Download the full report.
image: https://content.winnin.com/hubfs/Header%20Image.png
---

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## Beyond the Track: How Brands Win in Formula 1 

Discover how top brands are using Formula 1 to drive growth and cultural relevance.

Formula 1 has evolved into a global cultural force — and the smartest brands are taking advantage. 

This exclusive cultural intelligence report reveals how leading companies like LEGO, Liquid I.V., and LVMH leverage F1 to connect with audiences authentically, show up in the right cultural moments, and fuel real growth. 

Powered by Winnin’s cultural intelligence, this report breaks down what’s working, why it matters, and how brand marketers can apply it today.

What's Inside

• Why F1 is the ultimate social-first sport — and how brands must adapt

• Where F1 fans actually engage (hint: it's not where you think)

• The key races and cultural moments driving fan obsession

• How *Drive to Survive *reshaped F1's global audience

• How sponsors like Mastercard and LEGO are crushing it with cultural relevance

• Playbook moves: What the smartest F1 sponsorships are doing differently

Trusted by Leading Brands

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About Winnin

Winnin is the cultural **intelligence **platform that reveals actionable insights to grow your brand’s cultural relevance exponentially.

Today, global leaders like AB InBev, Red Bull, Netflix, and L’Oréal rely on Winnin to stay culturally connected, anticipate trends, and keep winning their Share of Attention™.

[Book a Demo](https://winnin.com/contact/)

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