The longevity economy isn't waiting for baby boomers to age into it — it's already here, reshaping how every generation thinks about aging, wellness, and long-term planning.

While most brands still chase the "silver economy" narrative focused on 50+, the real opportunity lies in understanding how longevity culture is driving new behaviors across all age groups — blurring traditional demographic boundaries entirely.

Through the lens of social video consumption, this report reveals a cultural movement that challenges everything we know: 20-year-olds living like retirees, 60-year-olds redefining youth, luxury reimagined as biological control, and lifestyles that matter more than age itself.