ATTENTION SHIFT REPORT
Latin
Fever
Latin culture has officially outgrown its own borders. Average engagement on the topic runs 73% higher outside LATAM — and a third of all engagement comes from non-Spanish and non-Portuguese speakers.
But every region has its own way in.
Dive into Winnin's latest report — we decode the cultural territories behind this shift and show you exactly how to turn this moment of attention into cultural relevance and real business growth.
Winnin Intelligence transforms video consumption data into actionable insights, helping brands win the battle for attention in an increasingly dynamic landscape. Developed by our team of experts with support from ZAI™, Winnin's proprietary AI, this report decodes over 100.000 videos in the last 3 years on TikTok, Instagram, YouTube, Twitch, and Facebook, revealing how real audience behaviors shape cultural transformations.
