ATTENTION SHIFT REPORT
Digital
Fatigue
Content about digital fatigue has grown +70% in just one year. Movements like analog swap, digital detox, and physical media are reshaping habits — changing the way people consume content, connect with communities, and choose brands.
In this report, Winnin decodes cultural territories and reveals the emerging signals behind this shift, showing how to turn this attention change into cultural relevance and business growth.
Winnin Intelligence transforms video consumption data into actionable insights, helping brands win the battle for attention in an increasingly dynamic landscape. Developed by our team of experts with support from ZAI™, Winnin's proprietary AI, this report decodes over 100.000 videos in the last 3 years on TikTok, Instagram, YouTube, Twitch, and Facebook, revealing how real audience behaviors shape cultural transformations.
